Sfogliando un vecchio numero di Social Design Notes, mi sono imbattuto in un simpatico progetto di “Ad-busting” portato avanti da un gruppo di tre designer sarajevesi chiamati per l’appunto “Trio Sarajevo“. Ebbene, durante il periodo dell’assedio, i tre pubblicavano regolarmente i loro lavori sul tema della città, proponendo una riflessione sulla guerra ma anche sui talenti e le potenzialità che continuavano a sopravvivere in quei tragici giorni nonostante tutto.

Dal sito di presentazione:

“In April 1992 the Bosnian war began, and Sarajevo was besieged. Despite the obvious hardships of life in a city under siege for two and a half years, and although they had many opportunities to continue work outside Bosnia-Herzegovina, TRIO opted to remain in Sarajevo throughout the war. Faced with a market suddenly reduced to a 3km wide stretch of a city under siege, TRIO have nonetheless continued to earn a living as commercial designers, receiving payment for their work in food, cigarettes and (occasionally) small amounts of money. During the war TRIO have managed to assemble a computerised design office put together from various components which were borrowed or begged from friends and colleagues in Sarajevo…. In addition to their regular work, TRIO have also invested a great deal of time putting together a collection of graphic art aimed at raising awareness of the plight of their city throughout Europe. The work which has made them famous in western capitals is based on a series of reworkings of well-known advertising and pop-art images, such as the logos for Speilberg’s Jurassic Park, Coca-ColaAbsolut Vodka, Warhol’s famous Campbell’s Soup, and satirical adaptations of famous posters, such as Monroe’s Some Like it Hot, Your Country Needs You, Wake Up America!, Munch’s Scream, and many more.”

Noi vi proponiamo i progetti che ci piacciono di più e vi rimandiamo qui per la gallery completa.

P.s. Se andate a Sarajevo, in tutte le bancarelle potrete trovare la maglietta rossa con la scritta Sarajevo a mo’ di quella della Coca-Cola per pochi marchi convertibili…